Redext
Out-of-Home Media
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Spain
Realisation date: September 2022
Trade: Outdoor Advertising
Business description:
Redext operates a network of large-format advertising billboards around larger cities in Spain as well as urban furniture concessions along the eastern coast. Redext was created in 2005 as a vehicle for the acquisition of three companies; IEPE, Soportes and Impursa. The investment has been made in partnership with an entrepreneur whom GMT has previously backed at EUSA. The combination of the three businesses represented the creation of the leading large format outdoor advertising group in Spain. Since its acquisition by GMT, Redext has consolidated the large format outdoor market and became one of the early entrants to digital in Spain in 2014, with now more than 60 digital monopostes installed.
Latest developments:
In September 2022, GMT II completed the sale of Grupo Redext to Wildstone.
Company website:
www.redext.com
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