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Primesight

Out-of-Home Media | UK Watch video
Initial investment date: October 2007

Realisation date: September 2018 

Trade: Outdoor Advertising

Business description:
Primesight Limited is the fourth-largest owner and operator of outdoor advertising panels in the UK. Primesight's diverse portfolio includes more than 35,000 sites of small and large format advertising display panels nationwide on major roads and at airports, cinemas, convenience retail outlets, and the Network Rail roadside estate. 

Primesight manages the contracts for eleven UK airports, consolidating its number one position as the OOH media owner for UK airports, reaching a domestic audience of 137 million passengers, representing 48% of UK airport audiences. 

In 2017, Primesight entered a joint venture with Intersection and partnered with BT to launch InLink from BT. InLinks offer incredible benefits to advertisers and the public alike including premium locations for digital adverts and ultra-fast Wi-Fi. 

Latest developments:

In September 2018, GMT Realisation Fund completed the sale of Primesight to Global Media & Entertainment Group.

Company Website:


www.primesight.co.uk

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